The Central Coast has once again reeled in some attention about sustainability, this time in regards to fishing.

Molly and Giovanni Comin, owners of Central Coast Seafood
As part of a new program aimed at bolstering sustainable fishing practices, two local businesses – Central Coast Seafood and Morro Bay Fish Company – are netting $275,000 in loans and credit from a new $5 million fund administered by the California Fisheries Fund and developed with support from the Environmental Defense Fund (EDF). The Morro Bay companies were reportedly chosen because of the local industry’s existing efforts to switch to more sustainable fishing practices.
Central Coast Seafood (CCS), one of the participants of the upcoming Earth Day Food and Wine Festival, has firmly demonstrated a commitment to buy from responsible fisheries, an approach that convinced Google – yes, THAT Google – to choose them as the seafood supplier for their company cafeteria. One of CCS’s suppliers is Morro Bay Fish Company; according to an EDF press release, “As the primary fish buyer on the dock in Morro Bay, Morro Bay Fish Company will help to deliver and market sustainable fish from local fishermen.”
As consumers, we also have a important role to play in protecting and maintaining global fish populations, and that role begins with education. Check out the best and worse choices for sustainable seafood and sushi at either the Environmental Defense Fund or the Monterey Bay Aquarium sites, and make your fish purchases and restaurant orders accordingly. You can also download portable guides, email to have some sent to you, or sign up to get updates on your mobile phone.